BY ROCÍO ZAYAS
The News
Tourism Secretary Claudia Ruiz Massieu flew to London on Sunday ahead of her participation in the World Travel Market tourism fair.
Today, Ruiz Massieu will officially open Mexico’s booth at the travel fair, where she will meet with other tourism heads and leading investors in the sector.
Ruiz Massieu is scheduled to meet with Raleb Rifai, head of the World Tourism Organization (UNWTO), with whom she will begin to refine the agenda for World Tourism Day 2014, scheduled to take place in Mexico on Sept. 27.
She will also attend the T-20 — a forum of tourism ministers that works in conjunction with the G-20 group of the world’s leading economies — where she will debate how to reduce the current void that exists between tourism and aviation policy. Ruiz Massieu will also speak on the work being carried out by the Mexican government to improve air travel in that country.
This is the 34th year that the World Travel Market has been held. It is considered one of the most important tourism events in the global calendar. This will be the 31st time that Mexico has participated in the event.
The regions Mexico will promote at the event are Campeche, Mexico City, Durango, Yucatán, Baja California Sur and Quintana Roo.
Ruiz Massieu will give a number of important interviews at the event, including talks with BBC World, the Financial Times and Foreign Affairs.
The Mexican Tourism Secretariat (Sectur) has reported periodic increases in the number of tourists visiting Mexico this year. In October, the Sectur said that 8 million tourists had visited the country in the first nine months of the year, compared to 7 million over the same period the previous year.
U.K. nationals are among the fastest growing groups of visitors to Mexico. By October this year, 280,000 Brits had visited Mexico. Russian, Colombian and Chinese tourist numbers are also on the rise.
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