BY ROCÍO ZAYAS
The News
MEXICO CITY – The Tourism Secretariat (Sectur) is hammering out the final details of the National Tourism Certification System, a qualification that seeks to improve quality and services of tourist destinations.
Tourism Quality and Regulation Undersecretary Francisco Maass Peña attended the 2014 Mexican Treasures award ceremony along with Tourism Secretary Claudia Ruiz Massieu, where he talked about the federal government’s vision to increase competitiveness in different sectors of the economy, including tourism.
The Mexican Treasures award was created as a Sectur effort to lift the quality of tourism services offered in Mexico, in a bid to promote Mexico as a world-class vacation destination. He explained that consideration for the award is based on three different criteria: H (hygiene), S (sustainability) and M (modernization).
Maass Peña said that tourism is a service-based industry where competition is driven by quality, and that responsible and innovative policies and regulations are needed to not only increase tourism activity, employment and investments, but also to ensure environmental compliance and to gain the confidence of national and international tourists in the nation’s tourism destinations.
The certification system has the expressed goal of elevating the quality of service by adhering to the highest standards possible.
He also said that improvements to infrastructure, telecommunications and connectivity by land, air and sea are all conditions for the competitiveness of a destination, region or country.
Security, immigration facilitation and the easy and opportune access to visas, according to Maass Peña, are also conditions for competition, and that these criteria need to be secured so that those in the tourism-services industry only have to worry about welcoming tourists and providing them with a one-of-a-kind experience.
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